Read a listing properly
What each number on the board means
New to buying links? These are the four figures that decide whether a placement is worth its price. Learn them once and you will never overpay for a pretty domain with no audience.
Domain rating
0 to 100, logarithmic
An estimate of how strong a website's whole backlink profile is. The scale is logarithmic, so moving from 20 to 30 is ordinary and moving from 70 to 80 is rare. It tells you how much weight a link from that site is likely to carry.
Use it to compare sites, never as the only filter.
Organic traffic
visits per month
How many visitors the site earns from unpaid search results. A high domain rating with almost no organic traffic is the classic warning sign of a site that bought its authority rather than earned it.
Check this before domain rating, not after.
Referring domains
unique websites
The count of separate websites linking to a domain. Fifty links from one site are worth far less than one link each from fifty sites, because search engines count the breadth of endorsement, not the volume.
Breadth beats repetition, every time.
Topical relevance
niche match
How closely the linking site's subject matter sits to yours. A link from a mid-authority site in your exact field usually outperforms a stronger link from an unrelated one, because the endorsement makes sense to a reader.
Filter by niche before you filter by price.
Anchor text
the clickable words
The words carrying your link. Search engines read them as a description of the destination, so a natural mix of brand names, URLs and descriptive phrases looks earned. Repeating the same commercial phrase looks bought.
Keep exact-match anchors under a fifth of your profile.
Link attribute
dofollow or nofollow
A dofollow link passes ranking signals; a nofollow or sponsored link tells search engines not to pass them. Both belong in a natural profile, but you should know which one you are paying for.
Every listing states its attribute before you order.